About us
OUR STORY
Simple solutions, meeting you wherever you are.
Navigating technology and financial services can be challenging, especially for rural African communities. Whether it’s creating accessible insurance or empowering communities through digital tools, Asuer was founded to bridge this gap.
Born from Botle Buhle Brands’ (BBB) innovative ICT department—a leader in community empowerment with over 26 years of retail experience—Asuer proudly builds on this legacy. Initially serving only BBB, we quickly realised the broader potential for impactful solutions tailored for South Africa.
Today, Asuer leads with a mission to simplify lives through fintech solutions like insurance and mobile services. We’re committed to using technology to drive positive change, ease challenges, and empower communities, making every South African’s goals more achievable.
OUR TEAM & PARTNERS
"If you want to go fast, go alone. If you want go far, go together."
- African Proverb
At Asuer, we’ve brought together a talented team of young African professionals, united by a passion for technology and a commitment to impactful change.
Our approach to transforming fintech starts with deeply understanding our customers and designing products that meet their needs. With a vision of reshaping the market through innovation, our team values diverse perspectives, believing that learning from each other fuels our success.
We’re breaking down barriers and pushing fintech’s potential to create meaningful solutions. Each team member brings unique skills to our mission of driving real change in the communities we serve, pioneering a new path to a brighter future for South African communities.
OUR TECH
Passionate about developing scalable digital technology for Africa.
We create scalable digital software solutions that make it easy for our customers to buy and manage digital products like insurance and mobile network services, but our focus is on people!
Our in-house tools include chatbots, CRM systems, and reporting solutions - all designed to simplify the sale and management of these products. Our technology is designed specifically for our sales force and customers, ensuring it remains accessible even in areas with limited or unreliable connectivity. By addressing these unique challenges, we enhance the user experience and make our solutions available to everyone.
Our technology also enables efficient sales force and customer management, allowing us to provide personalised support and build lasting relationships with our community. Our systems are built with the objective of simplifying the user experience, offering seamless interactions across multiple platforms while making our services more accessible and convenient.
OUR VISION
To offer a fully integrated ecosystem of digital financial products that promotes financial inclusion and empowerment.
Innovation
Challenge the limits of possibility.
Our focus is on generating positive, measurable change and creating economic opportunities. We approach every challenge with a logical mindset, using data and evidence-based strategies to ensure our initiatives are both impactful and sustainable.
Integrity
Integrity is our compass.
We operate with transparency, honesty, and ethical practices, staying true to who we are and what we stand for. We prioritise the needs of our customers, embracing authenticity in our actions and communication to build trust within the communities we engage.
Impact
We’re here to make a difference.
We understand our communities’ challenges and are committed to supporting them every step of the way. By pushing boundaries and embracing new ideas, we solve complex problems with cutting-edge solutions, always prioritizing those we serve.
Innovation
Challenge the limits of possibility.
Our focus is on generating positive, measurable change and creating economic opportunities. We approach every challenge with a logical mindset, using data and evidence-based strategies to ensure our initiatives are both impactful and sustainable.
Integrity
Integrity is our compass.
We operate with transparency, honesty, and ethical practices, staying true to who we are and what we stand for. We prioritise the needs of our customers, embracing authenticity in our actions and communication to build trust within the communities we engage.
Impact
We’re here to make a difference.
We understand our communities’ challenges and are committed to supporting them every step of the way. By pushing boundaries and embracing new ideas, we solve complex problems with cutting-edge solutions, always prioritising those we serve.
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