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Helping people with cover, connection and growth.
From doorsteps to digital products.
Asuer was born in 2024 from the Information and Communications Technology (ICT) team at Botle Buhle Brands (BBB), a catalogue-based direct-sales business that has served South African communities since 1998. Through that catalogue model, BBB has put a real earning opportunity in the hands of thousands, building livelihoods and lasting impact in the communities it serves.
Today Asuer stands on its own, extending that 28-year legacy into technology, insurance, mobile, and (soon) financial solutions.
ERP, CRM, Chatbots & more
Custom ERP, CRM and Sales Force tools, built for African community entrepreneurs.
Discover Technology
Funeral Cover
Simple to take out, and payout happens within 24 hours.*
* Terms and conditions apply.
Discover Funeral
SIMs, Airtime, Data & more
Value-added services like electricity, vouchers and more, coming soon.
Discover Connect
Credit, Remittance, POS & more
We're still building this one. Fair credit, remittance and point-of-sale payments for African community entrepreneurs.
Launching 2027From the communities we serve.
"When my brother, who was unemployed and fully dependent on us, passed away, I submitted my claim via WhatsApp. The process was simple, with very little paperwork. In less than 24 hours, the payout was in our bank account, helping us cover the funeral costs."
Patience Dikakabua"From the start, Asuer was proactive and sensitive. They reached out to offer condolences and guided us through every step. Within five hours of submitting all required documents, the payout reflected in our bank account. That speed made a significant difference."
Esther Malatji
Sombu LukheleHow can we help?
Pick the option that fits, we'll point you to the right human, fast.
Get a funeral quote
Apply online, answer a few questions and we'll tailor cover and pricing for your family.
Get a quote
Get a Connect Starter Pack
Order a SIM from your sales consultant, port your number, top up. Bundles, bundles and more bundles, no contract.
View bundlesRequest a call back
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Schedule a callBuild the next chapter with us.
Want to make an impact? We're hiring across engineering, data and product. You'll use AI tools every day to create and contribute, not just to get answers. You'll work with a high-agency team and operate with real ownership. Browse the open roles and apply. We'll reply within two business days.