Technology

Business Systems.

Build. Scale. Serve.

Software and data that support community-based businesses.

Powering Botle Buhle Brands
The Distributor Hub on a laptop The Distributor Hub on a phone Order management Invoices & payments Pick, pack & stock

The right tool.

Mobile, WhatsApp, web or desktop, we build with whatever fits the work, so people reach for what they need, when they need it.

Made to scale.

The same software that powers a 65 000-strong sales force works just as well for a team of five.

Data-driven.

Clear dashboards and insights for everyone who needs them, owners, managers and employees alike.

Built with AI.

We use AI heavily in how we design and build, so we ship better software, faster.

What we build

Software for the people behind the business.

We build, configure and connect the right pieces, around how community businesses work.

Operations and warehouse management in the Distributor Hub

ERP & operations

Purchases, accounting, warehouse management and more.

Sales force accounts and invoicing in the Distributor Hub

CRM & sales force

Lead capture, genealogy management, performance, customer accounts and more.

The Distributor Hub on a phone

Mobile, web & data-free

Built for how people really connect, on computer or phone, and free when it needs to be.

Reporting & analytics

Dashboards for a quick view, deeper reports for analysis.

WhatsApp & chat

Onboarding, reminders and reporting, where people already are.

Infrastructure & APIs

Cloud infrastructure and APIs that connect everything and plug into what you already use.

Proof at scale

Digital infrastructure for Botle Buhle Brands.

For 28 years, BBB has grown a 65 000-strong network of community sales representatives across South Africa. Asuer Technology is the digital backbone that keeps it running, every order, payment and conversation.

Botle Buhle Brands
65 000+Community sales representatives
28 yearsBuilding the network
40 000+WhatsApp users a month
9 000+Trained on financial advice
Our toolkit

Built on a proven stack.

The platforms and frameworks we build with, the same tools that run the Botle Buhle Brands Sales Force.

Python
Django
FastAPI
PostgreSQL
Redis
Odoo
AWS
Docker
Ubuntu
Apache
Three.js
GitHub
Git
ClickUp
PyCharm
Join us

Come build this with us.

The team behind Asuer Technology is small and high-agency, extending the platform to community-based businesses across South Africa and, in time, the continent. If that sounds like your kind of work, we would love to hear from you.

Visit us

Ashwood House, Ballywoods Office Park, 33 Ballyclare Drive, Bryanston, 2191

208 Boundary Park, Corner of Epsom Avenue & Malibongwe Drive, Northriding, Johannesburg, 2162


Asuer

Asuer (Pty) Ltd is an authorised financial services provider (FSP No. 50736), and is underwritten by Guardrisk Life Limited (FSP No. 76), a licensed life insurer.

Legal·© 2026 Asuer (Pty) Ltd
Brought to you by:
Botle Buhle Brands