Born from a community, built for the continent.
Everything Asuer builds starts with people. We bring insurance, connectivity and, soon, money to more South Africans, in the communities where they already live and work.
From 1998 to a community of thousands.
Botle Buhle Brands founded
Community-based retail takes root across South Africa.
A tech team takes shape
An in-house team starts building software for the BBB sales force.
Asuer is born
The team becomes its own brand, built on BBB's community legacy.
Insurance launches
Asuer opens to the public with its first product, Funeral cover.
Connect launches
Affordable airtime and data, made simple for everyday life.
A sub-Saharan Africa free from extreme poverty.
This is our shared vision with Botle Buhle Brands. One where communities build their own way forward, not wait for it.
Our mission is to create real opportunity for the communities we serve across sub-Saharan Africa, so they can build lasting livelihoods and reach self-sufficiency.
It shapes everything we build, from the technology itself to the insurance and connectivity it brings within reach, with finance on the way.
The three I's that guide everything we do.
Innovation, integrity and impact. The principles behind every product we build.
Innovation
We execute on data and real-world context, turning evidence into opportunity that works on the ground.
01Integrity
We operate with transparency, honesty and care, putting our sales force and our customers at the heart of every decision.
02Impact
We make a real difference, understanding our communities and solving the problems that matter most to them.
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